SGF / Who is SGF

ABOUT SWEET GREEN FIELDS

Sweet Green Fields is one of the leading global innovators of stevia leaf extracts. Sweet Green Fields' focus on innovation began in 1999 with the creation of improved stevia varieties through an extensive plant breeding program. This early establishment of proprietary stevia leaf has enabled Sweet Green Fields' commitment to its "taste the extraordinary" program, pursuing the goal of creating the most sugar-like taste from stevia leaf. SGF's broad stevia-based product portfolio meets customer's demand from all consumer perspectives: taste, low or zero calorie, cost and sustainability.

SGF LEADERSHIP

Shasha Yu

Marketing Director

Jay Helsing

Vice President of Sales, EMEA, APAC and LATAM

Michael Quin

Senior Vice President of Sales, NOAM

Jack Shi

Chairman

Shanyuan Dai

Chief Operation Officer

James McMurtry

Chief Financial Officer

Mel Jackson

Chief Science Officer

Dean Francis

CEO

MISSION & VALUE

Two generations have devoted themselves to the business of stevia and sugar reduction. The values of Sweet Green Fields have always been rooted in trust, passion and commitment.

These roots encourage us to treat customers like family with equality, integrity and transparency. We solve their challenges, protect their values and nourish a long partnership that goes into many years and generations.

STRATEGIC FOCUS

We strongly believe that our value lies in the benefits we create for all people in our supply chain - from farmers to consumers in the whole process, from stevia seeds to the final product that is our sweetener. We innovate in key areas of our value chain:

  • From agricultural research, we breed the best stevia varieties and relay them to farmers with an ability to trace source and rationalize cost.

  • Our product innovation is extraordinarily taste-driven.

  • We rely on our extraction and operation expertise to guarantee the highest quality.

  • Intellectual property adequately provides us and our customers the ability to differentiate from the ordinary.

  • HISTORY & EVENTS

    1999

    April 1999


    Founder Bill Francis and Sweet Aloha Farms started their work on stevia by developing a patented method of extracting high purity Reb-A as well as breeding stevia plants with a far greater amount of Reb-A.


    2007

    April 2007

    Sweet Green Fields was founded in Bellingham, Washington USA. The focus turned to commercializing the stevia technology and selling our stevia products to the world.

    2015

    April 2015

    Sweet Green Fields and its supplier Zhejiang Green World officially merged to not only create one of the world’s most innovative stevia companies, but also one of the largest, privately-held, fully-integrated stevia ingredient companies. The new company’s primary focus is “Extraordinary Tasting stevia products” and as such has developed an exceptional new product portfolio that enables food and beverage companies to create great-tasting consumer products.

    2017

    April 2017

    Sweet Green Fields entered into an exclusive partnership with Tate & Lyle to further deliver innovative stevia ingredients and solutions to customers around the world. Leaders in stevia-based sweetening solutions come together to provide food and beverage manufacturers with innovative, label-friendly options that meet increasing global consumer demand.

    2018

    April 2018

    Sweet Green Fields received investment from Tate & Lyle to further expand R&D innovation and supply chain.

    TASTE THE EXTRAORDINARY

    Sweet Green Fields Copyright Reserved.

    TASTE THE EXTRAORDINARY

    Sweet Green Fields Copyright Reserved.