Sweet Green Fields Launches Optimizer Stevia™ Line

Aug 21, 2017

Natural, low-calorie, stevia range offers food and beverage manufacturers with a cost-effective solution that doesn’t compromise on taste

(BELLINGHAM, WASH.) – 18th, August 2017– Sweet Green Fields (SGF), one of the largest, privately held, fully integrated global stevia ingredient companies, has introduced Optimizer Stevia™, a new line of stevia sweeteners designed to meet or exceed the taste profile of standard stevia extracts ranging from Rebaudioside A (RA) 80 to RA97, with up to a 30% lower cost. They allow for around 50% sugar replacement and provide solubility better suited to high-concentration stevia applications. The Optimizer Stevia™ range is now available globally.

“Regular stevia products with lower RA purity tend to be highly soluble, but exhibit a detectable bitterness or lingering aftertaste,” said Mel C. Jackson, Ph.D., Sweet Green Fields Chief Science Officer. “However, when you increase the RA purity to improve the taste, cost typically rises and solubility becomes an issue. Our innovative Optimizer Stevia™ line provides manufacturers with a highly soluble sweetening solution that typically enables a lower cost in use without sacrificing taste.”

Consumers are increasingly looking for natural sweetening solutions that help them reduce calories and sugars, but they’re not willing to sacrifice exceptional taste. In fact, the most important benefit to a consumer when choosing a sweetener is that it’s “a good balance of taste and health”. Stevia ranked second highest in this attribute, second only to honey.

In order to deliver on the increased demands for innovative non-nutritive sweetening solutions, earlier this year SGF announced a partnership with Tate & Lyle, a leading global provider of speciality food ingredients and solutions, through which Tate & Lyle provides customers with access to SGF’s exceptional line of stevia. This includes the newly launched Optimizer Stevia™ Line, as well as SGF’s other established “Project Non-GMO Verified” stevia offerings, certified organic stevias, and the breakthrough sugar-like proprietary stevia extract Intesse™. Tate & Lyle’s global network of application laboratories and scientists support SGF’s unique range of stevia-based sweeteners to help customers accelerate product innovation and improve speed to market.

“Consumers around the world are looking for easy ways to reduce sugar and calories in their diet, while still enjoying the foods and beverages they love,” said Abigail Storms, Vice President, Sweeteners, Tate & Lyle. “Tate & Lyle’s partnership with Sweet Green Fields provides manufacturers with even more tools to effectively formulate healthier and tastier products. We have already had a positive response from our customers who are particularly interested in natural ingredients and sugar- and calorie-reduction solutions.”

For more information on stevia ingredients from SGF and Tate & Lyle, visit http://tateandlyle.com.

About Sweet Green Fields

Sweet Green Fields is one of the leading global innovators of stevia leaf extracts. Sweet Green Fields’ focus on innovation began in 1999 with the creation of improved stevia varieties through an extensive plant breeding program. This early establishment of proprietary stevia leaf has enabled Sweet Green Fields’ commitment to its “taste the extraordinary” program, pursuing the goal of creating the most sugar-like taste from stevia leaf. SGF’s broad product portfolio of stevia extracts meets customer’s demand from all consumer perspectives: taste, low or zero calorie, cost and sustainability.