Bellingham Washington, 10th July, 2017 – Sweet Green Fields USA LLC (SGF), a leading integrated producer of stevia sweeteners, announces it is celebrating its 10 years in the stevia sweetener business. In an era when many stevia sweeteners are available in the market and suppliers come and go, SGF has achieved significant growth and won industry recognition as a pioneer in both stevia cultivation and innovative products.
The history of SGF dates back to 1999 when the founder Bill Francis and Sweet Aloha Farms started to breed and grow its own stevia varieties and innovate methods to process high purity stevia extract in a commercial setting. With the first U.S. patent granted for high efficiency Reb A extraction technology, Sweet Green Fields was formed in 2007 and began to sell stevia products throughout the world with the commitment to promote healthy living. By the summer of 2015, SGF had grown into one of the largest, privately held stevia companies by merging with its long standing supplier. As a fully integrated supplier, the business has continued to rapidly develop ever since then.
“SGF started in 2007 with a hand full of proprietary stevia plants and a patented process, no fields, no factory and a few people with a dream,” said CEO Dean Francis. “Today we coordinate the growth of thousands of tons of stevia leaf around the world, and have created thousands of jobs along the way. It has taken a lot of hard work by all the team to build this company to where we are today.”
When asked about the foundation of SGF’s growth, “It’s all about innovation and taste. This is where we start to change the game.” Dean Francis replied. “The stevia products that were available more than five years ago are still widely used by formulators today even though many improved stevia sweeteners have become available. Some customers still consider that the performance of stevia sweeteners has not evolved since those days and do not feel confident that great tasting, lower calorie products can be made with stevia sweeteners. We are rebuilding customer’s confidence in stevia by providing great tasting next generation leaf-based stevia products.” Dean added. The products SGF has launched in recent years can change people’s preconception of stevia, for example, Intesse™ which can deliver a clean sweet taste at higher sugar reduction levels and requires no taste modifiers to be used. The taste of this proprietary product has consistently shown a great sugar like taste in sensory testing. Also, the Optimizer Stevia™ sweeteners allow manufacturers to improve the taste compared to more traditional stevia sweeteners such as RA97. Specifically designed to for partial replacement of sugar and HFCS these products deliver a balanced sweetness profile and significant cost savings over RA97.
The unique stevia sweetener portfolio has allowed SGF to rapidly increase its share in the stevia sweetener market serving a growing number of brands and customers globally. To accelerate its growth and make its stevia sweetener portfolio available globally, SGF recently concluded a partnership with Tate & Lyle who is now promoting SGF’s stevia sweeteners through its global sales distribution and applications laboratory network. “Clearly we see SGF as a true innovator and expert in the world of stevia, with world class agriculture, science and manufacturing, they have led the market in stevia sweetener innovation and we fully expect them to continue their rapid development. We believe food and beverage manufacturers are choosing SGF products as the portfolio provides the great taste and cost in use needed to meet customers formulation requirements.” Abigail Storms, Vice President, Sweetener Platform Innovation at Tate & lyle, commented.
Looking back on the past decade, Dean Francis smiles at what he believes has driven SGF to become a profitable stevia company, “Passion and focus on stevia and its ability to enable healthy living. We are thankful to our customers for their faith in us, they made this anniversary possible.” As the global demand for stevia sweeteners continues its rapid growth, SGF will continue to focus on innovative new products along with improving the supply chain, developing better stevia plants, enhanced agronomic practices and more efficient manufacturing processes. We look forward to serving our customers with more innovative products for many years to come.
About Sweet Green Fields
Sweet Green Fields LLC is one of the largest, privately held, fully integrated global stevia ingredient companies. The company integrates the scientific model in three key areas to create extraordinarily tasting naturally sweetened stevia products : Product Development & Formulation; Agriculture Research & Development, and Extraction & Supply Chain Excellence. With a vertically integrated stevia supply chain from seed to final sweetener, Sweet Green Fields LLC markets natural sweeteners globally to food and beverage companies, and provides formulation assistance, with the ability to adjust the sweetness level to the highest and minimalist degrees. Sweet Green Fields LLC has formulated reduced sugar applications in beverages, dairy, baking and confectionary. For more information visit www.sweetgreenfields.com.