Our Story

SGF-CA-Crop-1-DuoPRSweet Green Fields history goes back to 1999 when founder Bill Francis and Sweet Aloha Farms started their work on stevia. Their original focus was on developing a patented method of extracting high purity Reb-A and breeding stevia plants with a far greater amount of Reb-A. With this technology established, in 2007 Sweet Green Fields was formed which brought Sweet Aloha Farms together with group of Australian and New Zealand investors, who also hold interests in the Sanitarium Health and Wellness Company in that region. At the inception of Sweet Green Fields the focus turned to commercializing the stevia technology and selling our stevia products to the world.

The close relationship with Sanitarium continues today and Sweet Green Fields’ shares Sanitarium’s focus on health and well-being by providing an opportunity for manufacturers and brand owners throughout the world to sweeten with a natural, no calorie alternative. At Sweet Green Fields, we believe that our combination of unique intellectual property and depth of industry experience and knowledge provides us with the tools to deliver great tasting, high quality and competitively priced stevia products.

About Sanitarium
Banana-MuffinsSanitarium was started in 1898 with a mission of producing healthy foods for the Australian and then New Zealand population.

On the outside, they may seem like just another food company, but on the inside, they’re a lot more than that. Sanitarium is a group of people who believe passionately in the potential of every person. The potential to be healthy: physically, mentally and emotionally. The potential to be happy. The potential to live life with purpose. And they believe this journey all begins with good nutrition. Because what you feed your body and your mind, changes the way you feel.

It’s often said that Sanitarium changed eating habits; they were the first to introduce healthy and innovative breakfast foods and soy foods in the region. They promoted plant-based eating before it became trendy, and offered wellbeing clinics in cafes throughout Australia and New Zealand. In caring for the health and wellbeing of all, Sanitarium has created great breakfast cereal foods, soymilks, spreads and healthy vegetarian foods. A love for using natural, wholesome foods and offering the best of nature’s goodness and flavors.

Some of Australia’s and New Zealand’s greatest heroes and sporting legends eat Weet-Bix® every day, and millions of people get the energy they need to power through their own busy lives. But there’s a lot more to Sanitarium besides being the number 1 selling breakfast cereal in the region. Caring about the community is a core value of Sanitarium and their employees. Whether it’s Australia’s & New Zealand’s largest kids sporting event, the ‘Sanitarium Weet-Bix Kids TRYathlon,’ the Good Start Breakfast Club for kids in need, or the free health and nutritional advice for all, they are here because they want to make a difference. In everything Sanitarium does, they are committed to sharing health and hope for a better life. It’s what they do. It’s who they are, on the inside. Because, after all… it’s what’s inside that counts.