https://www.bevnet.com/news/supplier-news/2014/sweet-green-fields-unveils-natrose-i-stevia-for-natural-flavor/
June 23, 2014

Summary: Sweet Green Fields (SGF), the leading U.S. science-based, natural sweetener innovator, announced the creation of Natrose I™ natural flavor. With approval from the Flavor and Extract Manufacturers Association (FEMA), food and beverage companies focused on natural products can now use Natrose I to enhance flavor and improve taste and mouth-feel, while reducing overall sweetener cost. Under the management of Dr. Mel Jackson, SGF’s vice president of science, the SGF team studied bitterness and sweetness response curves to aid in the development of the Natrose I taste modulating flavor system.