Multiple consumer surveys showed that more and more consumers prefer to reduce their sugar consumption by drinking less of caloric beverages, especially carbonated soft drinks. However, a new survey* found that price and taste were even more important to consumers than the amount of sugar a product contained. Parents of young consumers also tended to have additional concerns on palatable sugar-reduced beverages, such as fat content, whether the product was all natural, and what type of sweetener was used.
* FONA International consumer survey
Balancing cost and performance is our key criterion during product development. We optimize the cost-efficiency of our final product at each link of the supply chain - from planting the stevia leaf, through to the manufacturing processes.
Higher sugar reduction level and better taste can go hand-in-hand. We help formulators advance further with sugar reduction and still maintain sugar-like taste profile, flavor profile and mouthfeel. Delivering a stevia-based sugar reduction solution with clean sweetness and no bitterness or off-flavor is our basic standard.
We offer stevia sweeteners that are naturally extracted from the stevia leaf. A study on nutritional labels showed that a bigger number of consumers perceive stevia extracts more naturally appealing than steviol glycosides. Leaf-based flavors that enhance sweetness of sweeteners also make up for a good part of our product portfolio. These flavors can be used to boost incremental sweetness and thus lower sugar usage, while enabling formulators to keep a short ingredient list and reduce cost.
Cleaner, better-rounded taste
Clean label
20% less sugar and calories
20%-30% lower cost-in-use
Natural origin positioning
Balanced sweetness and a well rounded taste profile
60% less sugar and calories
The same satisfactory flavor release without an aftertaste