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  /  PRESS RELEASE

Sweet Green Fields Refreshed Industry’s Learning About Tasting Greater Than Sugar with 3D Synchronizer, SteviAroma

Jan 06, 2020

(BELLINGHAM, WASH.) – 1st, Jan 2020– Sweet Green Fields (SGF), one of the largest, privately held, fully integrated global stevia ingredient companies, introduced 3D Synchronizer-- SteviAroma™ and ThauMagic™ -- at the just closed FiE2019, France and refreshed the industry’s learning about one solution that can truly make a sugar-free drink taste better than its full sugar counterpart.


Designed for sugar-reduced beverages, the 3D Synchronizer --SteviAroma™and ThauMagic™ -- delivers “Real Sugar-like Taste” by synchronizing the temporal perception of sweetness, acidity and flavor and thus creates great taste in sugar-reduced beverages. 


“Why it is challenging to formulate a sugar-free beverage that taste great? That’s because when sugar is removed, the perception of key sensory elements such as sweetness, acidity and flavor becomes ‘disordered’. Sometimes you feel the upfront acidity is too strong and most of the time, the sweetness persists like forever.” Jack Shi, Chairman and Innovation Scientist of Sweet Green Fields, explained to visitors, “with sugar, it’s another story: sugar plays like a conductor. Under sugar’s influence, the drink is a pleasurable symphony with balanced sweetness, acidity and flavor that comes on their turn. And our perception of them entwines generallyin a unified direction.”


Jack Shi continued, “With the technology of SteviAroma™, we found the key to reconcile the temporal perception of sweetness, acidity and flavor in sugar-reduced or sugar-free beverages. This is the secret to make a sugar-free beverage taste great or even better than its full-sugar version. Clean sweet profile, enriched flavor, increased moutfeel,SteviAroma™ helps you to score a home run!”


Labels as natural flavor in FEMA compliant countries, SteviAroma and ThauMagic simply function as a flavor modifier that removes off-taste (bitterness, metallic taste, beany taste etc.) from the matrix, boost flavors, and provide incremental mouthfeel in sugar-reduced beverages.


SteviAroma™ is an easy-to-use solution in sugar-reduced formulation and requires minimal re-formulation work, as it has particular synergy with natural HIS, such as stevia extracts and monkfruit, by masking the bitterness and off-taste, shortening the sweet lingering and building back the lost mouthfeel in food and beverages where sugar is removed. “ SteviAroma™ improves the taste of stevia and provided another two dimensions in sensory performance with mouthfeel and aroma, which makes it a great addition to our product portfolio” said Dean Francis, CEO of SGF.


About Sweet Green Fields


Sweet Green Fields is one of the leading global innovators of stevia leaf extracts. Sweet Green Fields’ focus on innovation began in 1999 with the creation of improved stevia varieties through an extensive plant breeding program. This early establishment of proprietary stevia leaf has enabled Sweet Green Fields’ commitment to its “taste the extraordinary” program, pursuing the goal of creating the most sugar-like taste from stevia leaf. SGF’s broad product portfolio of stevia extracts meets customer’s demand from all consumer perspectives: taste, low or zero calorie, cost and sustainability. 

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